Black Friday
We personally love Black Friday.
It’s that one moment in the year when everyone can finally treat themselves to something they’ve been wishing for for a long time.
A soft dream, a little luxury, a gift of warmth—now finally within reach.
We celebrate this unique event together with people all around the world, and this year we’re giving you a full week to enjoy it.
Your 30 % discount is automatically applied at checkout—no codes, no stress, just effortless warmth.
Wrap yourself in cashmere.
Wrap yourself in Dragon Hugs.
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Our Cashmere shawls
Feather-light and naturally warm, our cashmere shawls are gentle enough to wear directly against the skin.
Each shawl is crafted with care in Nepal, honoring traditional hand-weaving techniques and ethical, fair-trade production from start to finish.
Made to last, made to travel with you, made to become part of your story.
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Our story
Growing up in the Baltics, Dragon Hugs founder Solveiga Gomez Hansen spent her teenage years caring for infants in a specialized nursery.
Before bedtime, she would wrap each baby in a long, warm embrace she called a “Dragon Hug” — a gesture of comfort and safety.
Years later, she imagined capturing that same feeling in the softest natural materials.
Today, Dragon Hugs creates premium cashmere blankets and shawls designed to wrap both babies and adults in that same warmth and love.
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The History and Origins of Cashmere Goats
Cashmere comes from the soft undercoat of the Capra Hircus goats living high in the Himalayas and Mongolia, where winters reach –40°C. Their fine, warm fibers are carefully collected and spun into threads ranging from light to luxuriously thick. The result is a material that is softer, warmer, and far more breathable than sheep’s wool — gentle enough to wear directly on the skin.
First noted in the Himalayan region centuries ago, this rare fiber later astonished Europeans for its extraordinary softness. Today, “cashmere” remains synonymous with warmth, lightness, and lasting luxury.